Community 2 Essay Example | Topics and Well Written Essays - 750 words

Community 2 - Essay Example It is important to acknowledge that resources are always. Otherwise, the available resources can be used to produce good services when used properly. The hospital under study has a number of critical issues. The approach given towards realizing solutions is important. The death of Mr. B could be controlled if the hospital could implement relevant policies. It is necessary to appreciate the existence of the hospital in the rural area. Accessibility to the nearest health center has been a challenge to many communities. The next issue is whether the rural hospitals have enough resources to handle tasks. Rural hospitals act as supplements for well established hospitals. For instance, the unit can only accommodate 60 beds. It only handles emergencies which should then be referred to big hospitals (Holzemer, 2012). Embracing quality leadership skills is helping in ensuring that the hospital operates successfully in order to avoid such as Mr. B’s. Despite the fact that the hospital is in a rural area, it could handle if proper it took proper measures into account. The hospital lacked adequate mechanism to diagnose Mr. B’s problem. It either failed to give him attention at first or was not responsible to handle him. Mr. B complained of severe pain to his leg. The initial results could not justify his feelings. The hospital did not give the patent a proper response to the pains that he was claiming about (Holzemer, 2012). Hospitals and emergency units would use the right mechanisms when responding to issues. The hospital culture can be blamed for worsening of the patient’s situation at the facility. Leadership quality functions to implement policies that enable an organization to produce efficient services. The management needs to apply the right skills in ensuring that the hospital meets the needs of the community. The case reveals that some problems are caused by patents. People should be in the forefront of caring for their lives. It is upon a

Marketing Essay Example for Free

Marketing Essay Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010), what did you find most interesting about services marketing and why? Answer:In this chapter, the most interesting about services marketing is the growth of the service economy. In numerous countries, increased productivity and automation in agriculture and industry, combined with growing demand for both new and traditional services, have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years, the development of technology, especially IT and telecommunication, has became more crucial in services. The opening up of the service economy means that there will be greater competition. In turn, more competition will stimula innovation, not least through the application of new and improved technologies. Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010), what concepts or ideas relating to services marketing did you find most difficult to understand and why? Answer: In my opinion, the most difficult to understand concept is â€Å"People are often part of the product†. The difference between ones service and another often lies in the quality of employees who serve the customers. Service firms need to devote special care to selecting , training,and motivating those employees who will be serving customers directing. At the same time, firms have to manage and shape customer behavior, as the type of customers who patronize a particular service business can shape the nature of the service experience. I think it only proof that the people is very important in doing service. Why people are part of product? It make me confused. Having read the chapters from Lovelock, Wirtz, Key Lu (2005) and Masterson Pickton (2010) outline four generic differences between good and services. How do these differences impact on the marketing of service products? Answer: there are 4 generic differences between good ans services. First, goos are tangible while services are intangible. As a result, services can not be inventoried, easily patented and readily displayed or communicated. In addition, pricing is more difficult. Second, goods are standardized while services are heterogeneous. So service delivery and customer satisfaction depend on employees and customer actions. Service quality depend on many uncontrollable factors. Third, for goods, production separate from consumption, but for services, simultaneous production and consumption. As a result, people participated in will affect each other. Fourth, goods are nonperishable while services are perishable. So it is difficult to synchronize supply and demand with services. And services can not be returned or resold. Having read chapter fourteen of the prescribed text Armstrong et al (2012) what did you find most interesting about socially and ethically responsible marketing and why? Answer:The most interesting about socially and ethically responsible marketing is the marketing’s impact on society as a whole. There are several impacts, such as false wants and too much materialism, too few social goods, cultural pollution. For false wants and too much materialism, critics have charged that the marketing system urges too much interest in material possessions, and that the Western world’s love affair with worldly possessions is not sustainable. People often are judged by what they own,rather than by who they are. The critics do not view this interest in material things as a natural state of mind, but rather as a matter of false wants created by marketing. Marketers stimulate people’s desire for goods and create materialistic models of the good life. Having read chapter fourteen of the prescribed text Armstrong et al (2012) what concepts or ideas relating to did you find most and why? Answer: the most difficult to understand relating to socially and ethically responsible marketing is that critics charge the marketing system with creating cultural pollution. Commercials interrupt serious programs; pages of ads obscure magazines; billboards mar beautiful scenery; spam fills our inboxes. However, why say these interruptions continually pollute people’s minds with messages of materialism, sex,power or status. Most ads have its culture of products or companies, and some of them can bring a good culture value about consumption to people. In addition, advertisers are making their ads more entraining and informative. Outline and discuss four social criticisms of marketing. How would adopting a societal marketing orientation help to overcome these criticisms? Answer: the societal marketing orientation is the idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors, and in a way that maintains or improves society’s wellbeing. Sustainable marketing calls for products that are not only pleasing but also beneficial. Products can be classified according to their degree of immediate consumer satisfaction and long ran consumer benefits. Marketers should take the whole society into account when they doing marketing. Deficient products have neither immediate appeal nor long-run benefits. Pleasing products give high immediate satisfaction but may hurt consumers in the long run. What the society wants is desirable products, which give both high immediate satisfaction and high long-run benefits. Concentrating more on social interests can help to overcome these criticisms. Based on your own experiences, what are the advantages for marketers in using social media as part of their marketing communications strategies? Answer: there are several advantages for using social media marketing. First, it is much cheaper. Traditional advertising methods can be costly for businesses while Its free for businesses to sign up for popular social media networks, so its an affordable way to promote products and services, while building relationships with customers. Second, instant. With social media, you can announce a sale or special event as soon you finalize plans. Social media gives business owners the ability to share information, such as blog posts, tips and ideas and coupons instantly. third, interact. People can interact with consumers directly through social media, and social media marketing enables people to provide them with assistance on-the-spot. Social media networks also gives people a chance to interact with other entrepreneurs and leaders in their industries. Fourth, using social media marketing can get a huge database of ideas. On the social sites, there are many looking for answers to their problems. People are looking for solutions and one of the places they are looking is in social media where they might be following one of their teachers such as a blogger or mentor. Based on your own experience, what are the disadvantages or risks for marketers in using social media as part of their marketing commuications strategy? Answer: there are several disadvantages of using social media marketing. First, the wrong online brand strategy could put people at a viral social disadvantage and may even damage people reputation, i. e, when person makes a mistake offline, a few will know but when he make a mistake in front of hundreds or thousands of his online audience, most of them will know. Second, in order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Third, social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation. Fourth, when social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. In addition, social media may open possibility for hackers to commit illegal crime such as fraud, spam and virus attacks. People falling prey to online scam may also increase, resulting in data or identity theft.

Creating Tension With Sound

Creating Tension With Sound In my own work I am exploring the psychological impact caused by a break-down in a relationship. The use of sound to create tension is of great importance to support what is happening on screen in order to reflect upon the viewer the emotions felt by the characters. As someone who is creating a film which relies on sound to enhance atmosphere, the work of David Lynch is an unavoidable resource because sound is just as important as imagery. He uses sound in order to create moods and atmosphere which propel the stories of his films forwards. The works of Lynch have covered many genres such as murder mystery and science fiction, with each film being very different from another. However each film is distinctly recognisable as a David Lynch film in that his films are unique auditory and visual spectacles full of symbolism. Lynch employs an almost perfectionist approach to every aspect of his films. It seems the unique captivating power of his films stems from this attention to detail in both the visuals and sound. This essay is an investigation into an important characteristic of Lynchs films; the use of sound and its relationship with the imagery. I will use examples from Lynchs major film projects focusing on three films in particular in order to investigate this relationship: Eraserhead, Blue Velvet and Inland Empire. Firstly I will explore how sound is used as a narrative force in conjunction with on-screen imagery. MAIN BODY Sound as narrative David Lynchs first foray into mainstream cinema was with his first feature film Eraserhead. It established him as director but also demonstrated his understanding of sound as a means of narrative within film. Sound is 50 per cent of a film, at least. In some scenes its almost 100 per cent.. This statement by Lynch himself underlines the importance of sound in his films, to me, suggesting that the sound is what carries the narrative forward in a continuum. For example, in Eraserhead the viewer is subjected to an almost nonsensical visual narrative, leaving one feeling bemused as to what is actually happening in the film. However, as Michel Chion states Sound has a precise function, propelling us through the film, giving us the sense of being inside it, wrapped within its timespan. He goes on to argue that although there is a lack of visual narrative the sound makes up for it. If we take this into hand it is as if the sounds that we are hearing in the film creates a sort of audio narrative, that can be heard throughout, but never seen, creating a dense atmosphere of tension and loneliness. An example of this can be found in the introduction of Eraserhead (00:00:00 00:05:50), where the viewer is subjected to sounds of machinery working, seemingly industrial rumblings. However we dont actually see any visual representation of any kind of machinery. What we see is something which appears to be out of a sci-fi film with a close up shot of Henry Spencers head (the films protagonist). Behind him is what appears to be a mass of rock hanging in empty space devoid of any stars. As the camera zooms into this rock we are presented by a grotesque figure of a man sitting by a broken window and some levers. This is followed by a shot of Henry again, as what appears to be a deformed sperm exits his mouth and floats in space. The scene then moves back to the man by the levers, and as he pulls one of the levers, seemingly sets the sperm into motion which eventually plummets into a fluid of some kind. It is as if what you are seeing and hearing is the journey of the sperm on its way to fertilise an egg. The visuals accompanied with the sounds convey the feeling that you are inside Henrys mind experiencing his thoughts, Eraserhead has often been thought as a portrayal of a nightmare. The scene eventually ends with the camera coming out of the darkness through a hole in the ground into the world of Henry. The continuous sound acts as a seamless link between the introduction and the next scene (which is essentially the beginning of the film). With the choice of sound one cannot help but feel a sense of distress and isolation, feelings that are synonymous with Henry throughout the film. This introduction seems to be a precursor as to what happens later on in the film, though the viewer is not aware of it. David Lynch also uses silence as a narrative tool by creating an instance for the viewer to think and ponder. He refers to this silence as room tone saying Its the sound that you hear when theres silence, in between words or sentences.. In Eraserhead these instances of silence do not contain natural sounds of any kind, just the constant ambient sound of the industrial droning, creating tension and a sense of isolation. This ambient sound of machinery is heard throughout the film, acting as a constant, bringing the imagery together. Another example of room tone is in Lynchs latest film Inland Empire where one of Laura Derns characters is sitting opposite an unknown man in a small dark room (01:18:00 01:20:45). Derns character begins talking, and pauses every now and then as she speaks to the man. The man in turn does not respond and merely sits listening. The character is talking about a gruesome incident that has occurred, which appears to be completely irrelevant to what has taken place so far in the film. Yet the silence in between the dialogue carries an almost electric buzzing sound which creates tension and discomfort, drawing the viewer further into the scene. Use of music and song Music is the primary instrument of emotional direction in film it tells us what to feel about a character, a place, a situation. Although sound is the primary element in Lynchs audio-scape, he also uses music and song as a means to create mood and to reflect emotional states of his characters. It was the teaming up with the composer Angelo Badalamenti during the filming of Blue Velvet, which caused Lynch to be liberated musically. Badalamentis ghostly musical scores often complimented and enhanced the dream like visual imagery of Lynchs films. Badalamentis score in Blue Velvet is gloomy and daring and often compliments and contrasts the harsh sound effects created by sound designer Alan Splet (a long time collaborator of Lynch) and the on-screen imagery. An example where the musical score heightens the atmosphere of a scene in Blue Velvet is when Isabella Rossellinis character Dorothy Vallens walks over to her closet, in which Jeffrey Beaumont (played by Kyle MacLachlan) is hiding. Dorothy is holding a knife and the music rises in tempo and volume creating an almost stifling tension as she opens the closet and discovers Jeffrey (00:38:00 00:38:19). In a number of Lynchs films elements of the musical film create startling contrasts as characters suddenly burst into singing, or a song is playing over imagery that it does not quite belong to. There is almost a feeling of abstract fantasy about these instances just as there is in musicals, however these songs serve a purpose to transform visual imagery, uphold narrative and to give an added dimension to the characters themselves. The writer Chris Rodley comments on this use of music as something that alters how the on-screen imagery of the the films is viewed, but as a result takes on a new meaning itself causing both to become intertwined0. In the opening scene of Blue Velvet we hear Bobby Vintons song Blue Velvet (from which the film apparently gained its name),a 1960s hit song reminiscing about love which is now lost. Accompanying this song is on-screen imagery of idyllic picket fenced middle America, focussing on a man watering his lawn. At this point nothing seems to be out of the ordinary, however after having trouble with his hosepipe the man suddenly collapses squirming clutching his neck. The scene ends with a close up of the lawn as the camera seemingly goes into the dirt, with the song fading, revealing a scurrying mass of beetles(00:01:40 00:03:45). This stark contrast between what the viewer is seeing and hearing, creates a sense that not all is as it seems in Lumberton, the imaginary town in which the action of the film takes place. Later in Blue Velvet we have an example where the song In Dreams by Roy Orbison is given double meaning when mimed by the antagonist Frank Booth, played by Dennis Hopper. Frank is an extremely foul mouthed and violent character who deals drugs and can be viewed as the essence of evil in the film. What the song does is to give an insight into the subconscious workings of Franks mind, as it shows him in a very different light to how he usually is throughout the film. In Dreams also serves as a narrative to the hopeless situation which Jeffrey has got himself into, being held captive by Frank and his men,as well as getting punched.

Choosing the Right Application of Multiple Intelligence Theory Essay

Throughout the last fifty years, educators have debated what methods of teaching are most effective. These methods include many extremes, from the more traditional method of teaching, in which teachers lecture, students listen, and are expected to learn, to experiential education, which usually requires students to take a hands on approach to every lesson. Both of these extreme methods have too specific of an approach. A combination of learning styles, or multiple intelligences, is required to teach successfully. The introduction of the multiple intelligence theory has positively benefitted teaching by encouraging educators to stimulate each student’s learning strength everyday; regardless of the traditional teaching methods more commonly used. The multiple intelligence theory was created by Howard Gardner, and has been summarized nicely by McCain and Weiten (2004). â€Å"He suggests the existence of a number of relatively autonomous human intelligences. To build his list of separate intelligences, Gardner reviewed the evidence on cognitive capacities in normal individuals, people suffering from brain damage, and special populations, such as prodigies and idiot savants. He concluded that humans exhibit eight intelligences: logical-mathematical, linguistic, musical, spatial, bodily-kinesthetic, interpersonal, intrapersonal, and naturalist† (p. 380). Mr. Gardner has made efforts to prove that every student learns his or her own way. He says that, â€Å"Students learn in ways that are identifiably distinctive. The broad spectrum of students, and perhaps the society as a whole, would be better served if disciplines could be presented in a number of ways and learning could be assessed through a variety of means.† (Gardner, 1991, p.... ...sate for their weaker skills, with their stronger ones. Educators debating whether to use the multiple intelligence theory need to consider that â€Å"it involves creating rich experiences in which students with different intelligence profiles can interact with the materials and ideas using their particular combinations of strengths and weaknesses.† (Moran, Kornhaber, & Gardner, 2006, p. 27). The Key School in Indiana believes that all children should have his or her type of intelligence aroused every day (Gardner, 1991, p. 215). Completing a school day knowing that students will have all had a chance to feel like successful learners must be a goal that educators strive to achieve. This is a belief that would allow all learning pieces in a child’s mind to be stimulated, every day. This also builds students into being the most multi-faceted individuals possible.

Normative ethics Essay

1. Identify the facts that might give rise to ethical issues 2. Stakeholders that you would talk to in the task – you are the chief ethics officer (CEO) – describe company that you’re working in – IT related. As a CEO, come out with guidelines about the ethical use according to the scenario 3. any laws (maltese laws), if the scenario is not covered in laws (use laws of an EU country or any country) 4. identify the ethical issues – conflict between what it is that you’re supposed to be doing and what the law provides – if there is no law, that doesn’t mean that it is in favour of the law Everything up till now should be OBJECTIVE – nobody should assign any moral values to these issues. This isn’t an assignment about how you feel (not your opinion) – wasting words. Draft guidelines about ethical issues – focus on important guidelines 5. Define ethical theory – ethical egoism, virtue ethics u emm ohra (do not use!! ) – an umbrella theory – many subdivisions or else choose between two main theories. Use your own words to describe the ethical theory 6. Start the analysis. Explain what sort of priority. Why is it an ethical issue. What the outcome should be and why that outcome (longest section) 7. Point 7 and 8. If you were doing these in the real world†¦adjust the rules after some time†¦. define consequences 8. How you will implement feedback loop Stick to steps given. Break essay into these sections. Scenario 1 – read google agreements – provide URL of terms and conditions privacy policy – privacy and information lecture – ethical issue – EU has a position on it. Scenario 2 – game AI – your company has legal right to acquire that data – come up with guidelines for collection of samples – no. of companies providing information Scenario 3 – google glass – ex: when it is ethical when the glasses should be removed? when they sould be used? how? Come up with company – doesn’t have to be IT related comply with laws guidelines for ethical issues facts: how many companies in malta use google cloud, where google stores its data? as long as the subject cannot be identified, it is ethical consequentialism.

Decision Making and Favorite Poem Essay

My absloute favorite poem we studied was â€Å"The stone† The way Wilfrid Wilson Gibson tells about the sorrow a woman goes through after the loss of her loved one is unmatched by anyone else. My third and final favorite poem was â€Å"Song† by Garcia Lorca. â€Å"Song† tells of â€Å"The girl of beautiful face† who â€Å"goes gathering olives†. The way Lorica paints a picture of content in the girl is what strikes me most about this poem. Many eligible men come by to take her away to their country. â€Å"Four ride’s†¦ on Andalusian ponies [say] come to Cordoba, lass†. But â€Å"the girl pays no heed†. Man after man comes to bring her home but she does not accept. This is because she is happy where she is, and she does not need anyone to make her feel content. I also liked the way the author uses personification, he writes â€Å"with gray arm of the wind encircling her waist†. Here he implies that the wind can grab the girls waist, when in fact that is not true. The author also uses free verse because there are no patterns in his writing. His writing sounds more like a paragraph then a poem to me. My second favorite poem was â€Å"Ordinance On lining Up† by Naomi Lazard. This is due to the message behind Lazard’s words. I believe that the author’s message in the poem is that people have to make many life altering changes in their life. Each decision, a metaphorical â€Å"path† they have to take, each have their perks and each have their downfalls. An example of this is â€Å"In joining the line to the right you ill end life as a beggar. If you decide on the line to the left everything you believe will become nonsense†. I also liked the use of metaphor in this poem. In fact, this whole poem is a metaphor. There are two lines, one on the right and one on the left. The author is saying you must make a decision, and comparing the decision to two lines. She uses free verse in her writing. This poem is written like a paragraph that has been cut at random places. There are sentences that end in the middle of lines, and there are sentences that go for more then two lines. The reason I liked this liked this poem is because I could relate to it closely. Every day I must make big decisions and small ones. Which ever way I choose, I will never know the outcome of the other one, but that is the risk we take getting out of bead in the morning. One of the biggest decisions I have had to make so far is whether go to go to Stuyvesant or go to the high school next to my house. They both had positives and negatives. Stuyvesant was farther away from my home, and is a much harder school that would require much more focus and work. The other school was ten minutes from my house and would not be as taxing on my brain. Although I could relate to this poem greatly, the message behind is was very obvious and did not require much thinking. Because of this it was only my second favorite poem out of the sixteen we studied. The poem which intrigued me the most was the first poem we studied, â€Å"The Stone† by Wilfrid Wilson Gibson. This poem was my favorite simply because of the use of language and visual imagery. An example of this is, â€Å"three days before, a splintered rock had struck her lover dead† this quote paints a picture of death in my mind that is unlike any other sentence I have read before. Another reason I loved this poem so much was the way Gibson shows you the lovers feeling of sorrow after the death of her loved one. The author states, â€Å"She did not sigh nor moan. His mother wept: She could not weep. Her lover slept: She could not sleep. Three days, three nights, She did not stir: Three days, three nights, Were one to her, Who never closed her eyes From sunset to sunrise, From dawn to evenfall, Her tearless, staring eyes,That, seeing naught, saw all. This shows how the heart reacts to devastating news. She was in such shock and sorrow that she could not even bring herself to cry. Among the other poetic devises used, I epically like the way the author uses personification, â€Å"The two of us were chiselling, Together, I and Death. † The author uses the word death so freely, it almost makes me feel like death is such a common thing. Through Gibsons use in language, visual imagery and overall feel of the poem, he has created a timeless masterpiece.